Industry and Customer Profile
A state department of transportation (DOT) aimed to enhance its public outreach efforts in support of the Toward Zero Deaths (TZD) initiative. This nationwide initiative seeks to eliminate serious injuries and fatalities on roadways through education, enforcement, and engineering. The DOT purchased Fatal Vision® products over several years to equip its regional offices with consistent resources for use in safety campaigns and community events.
The Challenge
The DOT faced several challenges:
- Ensuring each regional office had access to the same high-quality educational tools to promote consistent messaging statewide.
- Staying within budget constraints while acquiring comprehensive resources for safety education.
- Providing effective training to ensure staff and partnering agencies could maximize the use of Fatal Vision® products.
The Solution
Innocorp worked closely with the DOT over several years to implement a phased purchasing and training plan that aligned with their budget and campaign goals. Key elements of the solution included:
- Phased Purchases: The DOT strategically acquired Fatal Vision® kits over several years to build a comprehensive suite of resources:
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- Purchase 1: Fatal Vision® THC Campaign Kits equipped with additional THC goggles to demonstrate how THC impairments can lead to devastating consequences, especially while driving.
- Purchase 2: Fatal Vision® Alcohol Campaign Kits designed to simulate the impact of alcohol on driving ability at five distinct blood alcohol concentration levels.
- Purchase 3: Fatal Vision® Polydrug [Alcohol & THC] Event Kits to illustrate the amplified impairments that occur when alcohol and THC are used simultaneously.
- Purchase 4: Fatal Vision® Opioid Program Kits featuring innovative goggles and activities to highlight the dangers of opioid impairment.
- Comprehensive Training: Innocorp provided annual trainings for staff and partnering agencies in each region. Both onsite and virtual training sessions via Microsoft Teams ensured accessibility and convenience for all participants. Recorded virtual sessions were made available for ongoing reference and new staff onboarding.
- Enhanced Accessibility: The DOT distributed the Fatal Vision® kits to regional offices, enabling local agencies to use them in safety and prevention events, community demonstrations, and educational campaigns.
Implementation
Over several years, the DOT and Innocorp collaborated to:
- Develop a phased purchasing plan to align with the DOT’s budget and campaign timeline.
- Deliver Fatal Vision® kits to regional offices with clear instructions for unpacking and use.
- Conduct annual training sessions to ensure consistent and effective messaging.
- Support regional agencies in incorporating Fatal Vision® products into their safety events and outreach efforts.
The Results
The program achieved the following outcomes:
- Statewide Consistency: Each regional office was equipped with the same high-quality tools, ensuring a unified message across the state’s TZD campaigns.
- Increased Engagement: The interactive and dynamic nature of Fatal Vision® products captured the attention of participants at safety events, leading to more memorable and impactful lessons.
- Budget Management: Phased purchases allowed the DOT to stay within budget while building a comprehensive suite of educational resources over time.
- Expanded Reach: By making Fatal Vision® products available to local agencies, the DOT significantly increased the exposure and usage of these tools in communities statewide.
Lessons Learned and Additional Benefits
This initiative underscored the importance of strategic planning and phased implementation in achieving long-term goals. Providing annual training sessions ensured that staff and partner agencies were well-prepared to use Fatal Vision® products effectively. The availability of virtual training recordings further extended the program’s sustainability by supporting new staff and refresher needs.
Conclusion
This case illustrates the value of a phased and collaborative approach to enhancing roadway safety education. By leveraging Fatal Vision® resources and comprehensive training, the DOT strengthened its TZD campaign, creating a lasting impact on public awareness and safety outcomes.
Are you interested in launching a large-scale safety and prevention program and could use our help? Whether it’s a local, regional, or national rollout, Innocorp has the expertise and resources to ensure your program’s success. CONTACT US TODAY to learn more about our Fatal Vision products and services.