Our Story

Innocorp, Ltd.

About Us

Innocorp, ltd. innovates hands-on tools that safety advocates and organizations use to create engaging health, safety, awareness, and prevention outreach programs and campaigns, especially traffic safety. Innocorp’s flagship product is the Fatal Vision® Alcohol Impairment Simulation Goggles. Innocorp’s Fatal Vision simulation goggles include alcohol and THC impairment, drowsy and distracted, and concussion symptom simulation.

The Innocorp Story

One day in 1993, Michael Aguilar’s perspective and appreciation for life changed forever. He came home from a business meeting to find that a drunk driver, just minutes earlier, had veered off the road in his neighborhood into the yard where his 5-year-old son David and his son’s friend Tyler were playing. The car narrowly missed David but hit Tyler. Tyler was seriously injured and would spend the next week recovering from his injuries in the hospital. The driver was a neighbor who tragically chose to drive impaired that day. Aguilar never forgot the anger and dismay he felt that his neighbor could make such a poor decision that nearly cost the life of his son and his son’s friend. Aguilar would soon discover that impaired driving-related injuries and fatalities were an all-too-common tragedy in the United States and abroad.

A few years later, Aguilar had the opportunity to develop a new concept — goggles that simulated the physical effects of alcohol impairment. Michael founded Innocorp, ltd. (the name is a combination of the words “innovation” and “corporation”) on May 8, 1996. Aguilar debuted his prototype set of Fatal Vision Alcohol Simulation Goggles at the Wisconsin Governor’s Conference on Highway Safety in September 1996. Conference attendees loved the new approach, the first of its kind, for impaired driving prevention outreach and insisted on acquiring the goggles. Aguilar began assembling goggles on his dining room table as demand for the innovation proliferated.

After the success of the Fatal Vision Alcohol Simulation Goggles, Innocorp began innovating more products. Those products include:

• The Simulated Impaired DriviNg Experience (SIDNE®), a behind-the-wheel activity showing the dangers of impaired and distracted driving,
• The Fatal Vision THC, which demonstrates the cognitive impairments associated with recreational marijuana and its effects on driving,
• The Fatal Vision Concussion Goggles highlight symptoms of traumatic brain injury and its effects on a person’s physical and cognitive functioning
• The Fatal Vision Drowsy and Distracted Goggles
• The Opioid Goggles
• The Polydrug Goggle and many more developing innovations

Today, Innocorp has thousands of customers in more than 100 countries, selling its line of innovative products and educational materials worldwide

Mission Statement

Our mission is to empower communities by creating innovative tools that spark curiosity and save lives.  

Vision Statement

Our vision is to revolutionize the health, safety, and prevention industry by creating innovative and engaging simulation tools to raise awareness, build empathy, and promote desired behaviors. Our customers use these tools to enlighten and influence individuals to make informed choices and take positive action to save lives, prevent injuries, and foster the health and well-being of themselves, others, and their community, especially when driving a motor vehicle. 

Michael Aguilar
Founding President and Chief Executive Officer

Michael Aguilar led Innocorp’s transition from a startup company in 1996 to an internationally recognized enterprise, developing and selling an entire line of proprietary and innovative prevention and awareness tools and campaigns to more than 100 countries. Since 2009, Aguilar has been heading an initiative to position Innocorp as a social marketing leader and expert, developing evidence-based tools and campaigns that support clientele in promoting and fostering positive attitude and behavior change, especially regarding sober driving.

Aguilar earned his Bachelor of Science degree in computer science from the Missouri University of Science & Technology in Rolla, Missouri. He then earned a Master of Business Administration (MBA) in marketing from St. Ambrose University in Davenport, Iowa. Aguilar is currently enrolled in the School of Journalism and Mass Communication at the University of Wisconsin-Madison and is an ABD completing a Ph.D. in mass communication.

Deb Kusmec
Chief Operating Officer

Deb Kusmec joined Innocorp in 1998 and was named COO in 2008. She focuses on new-concept brainstorming, product development, bringing products to market, and developing support and training materials. She also enjoys providing the Simulated Impaired DriviNg Experience (SIDNE®) training as it allows her to stay in touch with customer needs and observe how customers use Innocorp tools in the field.

A native of St. Louis, Missouri, Kusmec received a Bachelor of Science degree in computer science from the Missouri University of Science & Technology. She began her career as an information technology support person for John Deere & Company and transitioned into a training career, eventually leading her to Innocorp.