Be First to Know About Fatal Speeding™ — Launching Early 2026! LEARN MORE
Be First to Know About Fatal Speeding™ — Launching Early 2026! LEARN MORE
We believe people make safer choices when they experience risk firsthand, not just hear about it. When understanding reaches both the mind and the body, the door to influencing behavior opens.
Innocorp creates the tools that health and safety advocates use to make those moments possible.
One day in 1993, Michael Aguilar’s life changed forever.
He came home from a business meeting to find that a drunk driver, just minutes earlier, had veered off the road in his neighborhood, into the yard where his five-year-old son David and David’s friend Tyler were playing. The car narrowly missed David but hit Tyler. Tyler was seriously injured and would spend the next week recovering from his injuries in the hospital.
Aguilar never forgot that day, or the disbelief that a neighbor, someone who had been out drinking and chose to drive home impaired, could make a decision that nearly killed two children. He would soon discover that impaired driving tragedies like this one were all too common in the United States and around the world.
A few years later, Aguilar had the opportunity to develop a new concept: goggles that could simulate the physical effects of alcohol impairment. He founded Innocorp, ltd. (the name is a combination of the words “innovation” and “corporation”) on May 8, 1996. Aguilar debuted his prototype Fatal Vision® Goggles at the Wisconsin Governor’s Conference on Highway Safety that September. Conference attendees didn’t just like the goggles—they insisted on buying them on the spot. Aguilar went home and started assembling goggles on his dining room table as demand for the innovation proliferated.
That was nearly thirty years ago. Today, Innocorp’s tools are used by educators in more than 100 countries. Our product line has grown to include simulation goggles for THC, drowsy and distracted driving, opioids, polydrug impairment, and concussion symptoms—along with driving simulators, interactive activities, and educational programs.
But the mission hasn’t changed: help people feel what they can’t see, so they make better choices when it matters.
We empower health and safety advocates worldwide with experiential tools that transform abstract risks into lived experiences—giving them the power to engage communities and support life-saving prevention efforts.
A world where every prevention educator has access to tools that open minds, build empathy, and create the kind of understanding that stays with people when it matters most.
Michael Aguilar led Innocorp’s growth from a dining-room startup in 1996 to an internationally recognized company serving customers in more than 100 countries.
In 2025, Aguilar completed his Ph.D. in Mass Communication at the University of Wisconsin–Madison, where his dissertation research examined what drives the adoption of experiential tools by prevention educators and advocates. A key finding: participant engagement is the foundational requirement for any effective prevention program—and demonstration tools excel at creating it.
Aguilar holds a Bachelor of Science in Computer Science from Missouri University of Science & Technology, an MBA in Marketing from St. Ambrose University, and a Ph.D. in Mass Communication from the University of Wisconsin–Madison.
Deb Kusmec joined Innocorp in 1998 and was named COO in 2008. She leads product development, training programs, and brings new concepts to market. She also delivers SIDNE® training nationwide—which keeps her close to customers and grounded in how educators actually use the tools in the field.