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Enhancing Traffic Safety Education through Customized Fatal Vision® Resources

To increase program recognition, a State Highway Patrol office sought to incorporate their branding and agency logo into the Fatal Vision® products where possible.Industry and Customer Profile

A State Highway Patrol office utilized grant funds to elevate their traffic safety education and impaired driving prevention campaigns. To increase program recognition, they sought to incorporate their branding and agency logo into the Fatal Vision® products where possible.

 

The Challenge

The State Highway Patrol faced several challenges:

  • Creating branded products to enhance program visibility and recognition.
  • Coordinating the delivery of materials to a central location for distribution to more than 10 locations across the state.
  • Ensuring recipients were well-trained to effectively use the resources at schools and public events.

 

The Solution

Innocorp partnered with the State Highway Patrol to provide customized, branded products, seamless distribution, and follow-up support. Key elements of the solution included:

  • Customized Branding: Innocorp worked closely with the department to design Fatal  Vision® products featuring their logo, name, and brand messaging. This enhanced the campaign’s visibility and reinforced the agency’s identity during public engagements.
  • Tailored Product Selection:
    • Fatal Vision® Roadster Pedal Karts: Commercial-grade pedal karts paired with Fatal Vision® Goggles to simulate impairment effects while operating a moving vehicle.
    • Fatal Vision® Alcohol Program Kits: Kits containing goggles simulating five different blood alcohol concentration levels to demonstrate the effects of alcohol on driving.
    • Sum It Cup Activity: An engaging tool to educate communities about standard drink units and the varying amounts of alcohol in different beverages.
  • Simplified Distribution: Products were shipped to a central location, palletized, and packaged for easy distribution to more than 10 locations statewide. Each shipment included clear assembly and usage instructions to minimize confusion.
  • Follow-Up Support:
    • Instructional videos.
    • Assembly instructions for the pedal karts.
    • Driving course suggestions and best practices for using the Roadsters with Fatal Vision® Goggles.

 

Implementation

Innocorp collaborated with the State Highway Patrol to:

  1. Design and produce branded products tailored to the department’s specifications.
  2. Coordinate centralized shipping and distribution to multiple locations.
  3. Provide detailed guidance and training resources to ensure effective implementation.

 

The Results

The initiative delivered the following outcomes:

  • Enhanced Program Recognition: Customized branding increased the visibility and credibility of the campaign, reinforcing the department’s role in traffic safety education.
  • Improved Engagement: The interactive nature of the Fatal Vision® products captured the attention of participants at schools and public events, making the lessons more impactful and memorable.
  • Streamlined Distribution: Centralized shipping and clear instructions simplified the distribution process, ensuring materials reached all locations efficiently.
  • Sustained Impact: Follow-up support, including instructional videos and best practices, provided long-term value by equipping staff with the knowledge to maximize the resources’ effectiveness.

 

Lessons Learned and Additional Benefits

The success of this initiative highlighted the importance of customization, strategic distribution, and comprehensive support. Incorporating the department’s branding into Fatal Vision® products not only enhanced recognition but also fostered a stronger connection with the community. Additionally, providing detailed guidance and training resources ensured the long-term success of the program.

 

Conclusion

This case demonstrates how customized and strategically implemented solutions can elevate traffic safety education. By leveraging branded Fatal Vision® resources and robust follow-up support, the State Highway Patrol strengthened its campaign and expanded its impact across the state.

Are you interested in launching a large-scale safety and prevention program and could use our help? Whether it’s a local, regional, or national rollout, Innocorp has the expertise and resources to ensure your program’s success. CONTACT US TODAY to learn more about our Fatal Vision products and services.