New Safety Product Raises Awareness About Impairments of Recreational Marijuana Use

NEWS RELEASE
FOR IMMEDIATE RELEASE
February 19, 2015
For more information, contact:
Jamie Stebbeds
Jamie.stebbeds@fatalvision.com
608-848-5558
www.fatalvision.com

New Safety Product Raises Awareness About Impairments of Recreational Marijuana Use

Verona, Wisconsin…Innocorp, the maker of the Fatal Vision® Alcohol Impairment Simulation Goggles, launches their next safety education product, the Fatal Vision® Marijuana Simulation Experience, this month.

The product simulates particular aspects of recreational marijuana impairment, and is a much different simulation than Innocorp’s successful Fatal Vision® Alcohol Impairment Simulation Goggles. Both the marijuana and alcohol impairment simulation goggles are intended for use in safety and awareness education programs to inform the public about the risks of driving while impaired.

“We feel now is definitely the time to address recreational marijuana use and driving,” says Innocorp President and CEO Michael Aguilar. “With marijuana use laws changing in states across the country, the public needs to be made aware how THC may impact their driving ability. Our knowledge about this topic is still emerging, ”

Innocorp created the Fatal Vision® Marijuana Simulation Experience in part because of the many misperceptions held about marijuana use. Today’s marijuana isn’t like that smoked or consumed in the 1970s. THC-tetrahydrocannabinol is the mind-altering chemical in marijuana, affecting the brain and how it works. In the early 1970s, the THC content in a joint was 2 percent. Today, a similar joint contains 10 to 12 percent.

Safety programs that use marijuana goggles allow unimpaired participants to experience firsthand how THC might impact perception, memory, judgment and reaction time. Test groups were astounded at the difference the simulated impairment made in their cognitive abilities.

Norma Sower, who runs an education program with high school students for Western Michigan’s Spectrum Health, tested the Fatal Vision® Marijuana Goggles with her constituents. “Our goal with this program is to give students an experience to reflect on,” says Sower. “Innocorp has knocked it out of the park with the Marijuana Goggles. It’s so much better than a lecture or a video. It’s hands-on, and that’s how students learn.”

The Fatal Vision® Marijuana Simulation Experience joins the lineup of Innocorp impairment education and awareness products which includes Fatal Vision® Alcohol Impairment Simulation Goggles, SIDNE®, intoxiclock®, and the Phone Cell®, among others.

Innocorp is based in Verona, Wisconsin. Since its inception 18-plus years ago, Innocorp has developed a line of prevention and awareness education products used by groups such as Norma Sower’s, as well as police departments, community coalitions, postsecondary schools, high schools, the military and other civic groups concerned about traffic safety and the dangers associated with impairment in more than 70 countries.