Advertising, The Media, And Your Health

Today’s teens are often labeled Generation M because of the extent that media saturates their lives. This program examines how different forms of media encourage young consumers to smoke more, drink more, eat more unhealthy foods, and take greater risks with sexual behavior. Using the latest tools in brain imagining, this program also demonstrates how violent video games may make people more accepting of violence while increasing feelings of anxiety or vulnerability. This unique presentation reminds today’s teens that as they become skilled creators of media—making their own films, music, and blogs—they can learn to look critically at media tricks. Real teens deconstruct ads to expose the emotional hooks used to encourage teens to buy unhealthy products. This video and print package will help your students become savvy media consumers. ©2008 CC

Target Audience: Grades 7–College

Time: 19 Minutes

Includes: DVD, Pre- and Post-Tests, Teacher’s Resource Book, and Student Handouts