Innocorp, LTD. Vision Statement
Our Vision is to revolutionize health, safety and prevention initiatives by empowering our customers with innovative tools and campaigns that promote educated decision making through evidence and research based methods. Innocorp, Ltd. provides our customers the leverage they need to captivate, engage and enlighten people to make informed choices and take positive actions that save lives, prevent injuries, and promote the health and well-being of themselves and others.
Strategic Marketing Alliances
- The National Association of School Resource Officers (NASRO)
- Mothers Against Drunk Driving (MADD) Canada
- The Driving School Association of the Americas (DSAA)
- Good Morning America
- CNN Headline News
- Numerous appearances on local Wisconsin news channels
Michael Aguilar: President, Chief Executive Officer and Co-Founder
Patrick Flaherty: Chief Financial Officer and Co-Founder
Deb Kusmec: Chief Operating Officer
President and Chief Executive Officer
Michael Aguilar is the President and CEO of Innocorp, Ltd., co-founding the company in 1996 with business partner and CFO Patrick Flaherty. Aguilar led Innocorp’s transition from a startup company making and selling the Fatal Vision® Impairment Simulation Goggles to an internationally recognized enterprise developing and selling an entire line of proprietary and innovative prevention and awareness tools and campaigns to more than 70 countries.
Aguilar has positioned Innocorp’s products as “must haves” for world-wide clientele wanting to deliver effective health, safety and prevention initiatives, especially in the area of traffic safety. Since 2009, Aguilar has been heading a new initiative to turn Innocorp into a social marketing leader and expert developing evidence-based tools and campaigns that foster positive behavior change.
An avid motorcycle rider, Aguilar has expanded Innocorp's scope in an effort to educate all motor vehicle drivers, including motorcyclists. In 2005, Aguilar partnered with The National Highway Traffic Safety Administration (NHTSA) to develop a new impaired riding prevention campaign called Project Green-Yellow-Red (GYR). Then again, in 2009, Aguilar and the Blue Knights Of Wisconsin Chapter XVIII teamed up to develop and promote a new motorcycle safety initiative called 5=Zero in Wisconsin working with the Wisconsin Department of Transportation.
Aguilar earned his bachelor of science degree in computer science from the Missouri University of Science & Technology in Rolla, Missouri. He then went on to earn his MBA in general management from St. Ambrose University in Davenport, Iowa. Aguilar is currently enrolled in the graduate school of Journalism and Mass Communications at the University of Wisconsin - Madison pursuing a PhD in health communications. An accomplished public speaker, Aguilar is among fewer than 12,000 of Toastmaster's 4 million past and present members who have achieved the elite Distinguished Toastmaster (DTM) status.
Aguilar also supports his community by serving as board member and past president of the Safe Communities Coalition, a non-profit organization committed to making Madison and Dane County, Wisconsin, the safest community in the United States.
Chief Operating Officer
Deb Kusmec serves as the COO of Innocorp, Ltd. Joining the company in 1998, Kusmec has transitioned from overseeing the shipping area to heading up new product development as the Product Development Specialist and Manager. In early October 2008, she was named the COO of Innocorp, Ltd.
Kusmec’s responsibilities currently focus on new-concept brainstorming, product development, bringing the product to market and writing all of the support materials for use as a training tool. She also enjoys providing the Simulated Impaired DriviNg Experience (SIDNE®) training as it allows her to stay in touch with customer needs and observe how customers are using our tools in the field.
On the technology front, Kusmec stays in tune with all of the new resources that may aide in keeping the business running smoothly. This includes transforming the website into a more user friendly e-commerce tool that will speed up order processing and allow for increased client relations.
Kusmec began her career as an Engineering IT Support Staff for John Deere & Company in 1979. From 1983 through 1987, she shifted gears and became a freelance trainer by developing and delivering training for personal computer users and writing software for customers. Her most recent position was with CUNA Mutual Group as a Systems Manager and Trainer from 1988 to 1998.
A native of St. Louis, Missouri, Kusmec received a bachelor of science degree in computer science from the Missouri University of Science & Technology. As an active member of her community,Kusmec also serves on the board of the Breast Cancer Recovery Foundation and is a member of the Madison Alpha PeerSpectives organization.
One day in 1992, Michael Aguilar’s whole perspective on life changed. His young son David and his friend Tyler were playing in Tyler’s front yard when a drunk driver with a B.A.C. of over .20 sped down their neighborhood street crashing into the yard where the boys were playing. Fortunately, the car narrowly missed David. Unfortunately, the car ran over Tyler. Tyler survived the encounter with the drunk driver, spending a week in the hospital recovering from his injuries. Realizing the situation could have easily been more tragic; Aguilar was determined to make a difference and help prevent the heartbreak of future impaired driving injuries and fatalities.
A few years later, Aguilar and friend Patrick Flaherty developed the concept of, “goggles that simulated impairment from alcohol” as a tool to educate the public on the dangers of drunken driving.
On May 8, 1996, Aguilar and Flaherty founded Innocorp, Ltd. to further develop the concept. After creating a goggle prototype and demonstrating it at the Wisconsin Governor’s Conference on Highway Safety, demand for the goggles grew quickly. Taking the lead, Aguilar processed orders,created the goggles, now called Fatal Vision®, and shipped them out—all from his dining room table!
Today, Innocorp, Ltd. is an international company recognized by advocacy groups, law enforcement agencies, businesses, and schools in more than 70 countries. The impact of Fatal Vision® continues to be significant today. In addition to Fatal Vision®, Innocorp created several other proprietary and innovative tools and campaigns to address the misuse and abuse of alcohol and other drugs. Innocorp’s vision is to revolutionize health safety and prevention initiatives by creating tools and campaigns that have the capacity to save lives and prevent injuries.
(Danger In Every Step)
Evidence Based Approach
For Fatal Vision®
Distract A Match® 2
intoxicheck™ Phone App
Line Detector® Unit
Phone Cell™ Bag
"Pick Your Poison™"
turn 'n learn™ Classroom Challenge
Tunnel Vision Lens - TVL®
"You Call The Shots™"